Saturday, July 25, 2009

Orchesis Dance Company logo…


— EVOLUTION OF A LOGO —

This is a logo design I worked up for a local youth dance company. I often times work logos up in sketches, then go immediately into Adobe Illustrator for refinement. I've found a lot of clients want to see a more finished version of their artwork to be able to visualize its end use. This particular logo started out with simple drawings of ballerinas and modern dancers, but the final was worked into an androgynous man/woman dancer without any emphasis on the dance style.

1 comment:

Mountain Mama said...

I really like the androgeny. It translated to me as a young, healthy dancer. So many dance logos have very slender stick-like figures.

I love seeing these posts about the work you've been doing.